Hi! I'm Stu.
I help elite creators make an impact and grow through creative strategy and storytelling.
I've developed optimised strategies and results for 100k to 15 million sized YouTube channels, and passed 60 million views on social media. ⚡️
About Me
From Ireland, based in Amsterdam. My path has taken me from tech to the creator economy. Here’s the journey (so far):
2024: Launched Story Driven a community to help creators with YouTube.
2024: Led the creative team and scaled production for Kwebbelkop (15M+ subscribers).
2021+: Creative advisor/growth strategist for large creators and brands.
2018-22: Grew Savanteum, an educational YouTube channel to 275k subs and 45m views.
2016-18: Led events/mentored students at Trinity College Dublin's Startup Program.
2014-16: Led and organised operations teams at Facebook/Meta.
2013-15: Produced large pitch and startup events for Techstars' Startup Weekend.
2012-14: Operations and Support roles at Google/YouTube and Twitter/X.
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