About

From Ireland, based in Amsterdam. My path has taken me from tech to the creator economy.

Here’s the journey (so far):

• 2024: Launched Story Driven a community to help creators with YouTube.

• 2024: Led the creative team and scaled production for Kwebbelkop (15M+ subscribers).

• 2021+: Creative advisor/growth strategist for large creators and brands.

• 2018-22: Grew Savanteum, an educational YouTube channel to 275k subs and 45m views.

• 2016-18: Led events/mentored students at Trinity College Dublin's Startup Program.

• 2014-16: Led and organised operations teams at Facebook/Meta.

• 2013-15: Produced large pitch and startup events for Techstars' Startup Weekend.

• 2012-14: Operations and Support roles at Google/YouTube and Twitter/X.