Hi! I'm Stu.

I help creators and brands grow through creative strategy and engaging storytelling.

I've developed optimised strategies and campaigns for 100k to 15 million sized YouTube channels and gained millions of views for large social media brands.


About Me

From film and tech to the creator economy, here’s the journey (so far):

  • 2025: Joined 433, the #1 global online football community and sports account on Instagram with 76m+ followers, as Head of Video.

  • 2024-25: Launched Story Driven a community to help creators with YouTube.

  • 2024: Led the creative team and scaled production for Kwebbelkop (15m+ subscribers).

  • 2021+: Creative advisor/growth strategist for large creators and brands.

  • 2018-22: Grew Savanteum, an educational YouTube channel from zero to 275k subs and 45m views.

  • 2016-18: Led events/mentored students at Trinity College Dublin's Startup Program.

  • 2014-16: Led and organised operations teams at Facebook/Meta.

  • 2013-15: Produced large pitch and startup events for Techstars' Startup Weekend.

  • 2012-14: Operations and Support roles at Google/YouTube and Twitter/X.

Reference/Testimonials:

Let's Connect !

Feel free to reach out to me on Instagram, X or LinkenIn ! 👋

Thanks — Stu